Alison's Writing Portfolio · On Culture & Trends · On People & Co.

Gary Heavin is On a Mission From God, Inc.– October 2006

Here is the story of Curves, the 30-minute fitness franchise that has become part of the background almost every where you go in the United States.  Gary Heavin, the CEO, plans to cure the nation’s obesity epidemic…and here’s an amazing statistic:   For every two McDonald’s in this country, there’s now one Curves. This story took up much of my spring and early summer this year, and I’m pretty pleased with how it came out.