Alison's Writing Portfolio · On People & Co.

The Seducers–Inc., March 2007

Private equity investors are making billions of dollars of investments in hundreds of deals each year. Names you know, such as the Four Seasons
(NYSE:FS), Outback Steakhouse (NYSE:OSI), Hertz (NYSE:HTZ), Neiman
Marcus, and Dunkin’ Donuts, have recently closed major private equity
deals, as have hundreds of smaller companies that don’t grab the
spotlight. It surely is an exciting–maybe even an exuberant–time to
be an entrepreneur.

And that should make you sit back, take a deep breath, and raise at
least one skeptical eyebrow. For while it seems that there could be no
downside to this, the road to your private equity deal is not without
perils.

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